The basis of all of Airweb's activities is its in-house technology platform, which offers the following features due to its open and flexible design:
● automatic recognition of mobile handsets
● automatic and dynamic integration of various multimedia content (picture, video, text, games, applications, full-track music)
● optimised display of multimedia content on mobile handsets
● optimization of multimedia content to the specific requirements of mobile operators
● operation and maintenance of a database of over 7000 mobile handsets which is constantly updated to accurately display the latest state of the mobile market and its specifications
● customizable combination of the various mobile access methods (SMS/MMS, WAP/XHTML, JAVA clients)
● integration/adaptation of mobile payment solutions (micro and macro)
● adaption to various different ad-serving solutions as well as operation of an in-house ad server
● provision of back-office tools for online reporting

and CRM solutions
The Airweb Technology Platform is the result of our experience in the mobile market since its conception in the late '90s. Despite the strong focus on end-to-end services, Airweb has never lost sight of a platform oriented approach, which allows for a very fast and efficient deployment of new services. The modular framework allows for a continuous expansion and scalability of usage level/traffic load, without interfering with existing structures.
Scalability is best shown by the fact that Airweb uses its platform to host and maintain the exclusive portals of Mobile Network Operators, as well as those of small regional newspapers. In total over 400 different mobile services and portals have been realised on the basis of Airweb technology.