Airweb is a European technology company providing mobile services, applications and solutions to mobile operators, media and brands. All services are based on the Airweb mobile/iTV internet platform, allowing to run mobile and iTV multi-channel services and applications as well as complete service portals. With offices in France and Germany and serving several regions including Europe, the Caribbean and Africa, Airweb offers its clients complete solutions to build and implement a successful mobile internet strategy.
Overview and Context
L’Equipe is the French leading sports daily newspaper and TV specialist.
Since the very beginning, AIRWEB has been developing a comprehensive strategy on sports content. Sports and music content continue to draw a lot of traffic within the mobile Internet environment.
L’Equipe, which has always been one of the most advanced media on the Internet, has asked AIRWEB to manage its mobile Internet strategy.
As shown below, AIRWEB has developed most of l’Equipe’s mobile applications, web browsers… but also messaging and specific event mobile broadcasting.
Realization
Overview and Context
In Germany, there are more than 260 local daily newspapers across the country. Regional publishers are in a good position to fully exploit the mobile opportunities with:
- Exclusive content in the relevant area of coverage
- Strong brands
Solution provided by AIRWEB
Following this analysis and its existing strong relationships with various German regional publishing groups, AIRWEB has entered in an agreement with VSZV (Association of Southwestern Newspaper Publishers) to propose a common basic solution for mobile activities to all its members:
- designed for the specific needs of regional publishers, by regional publishers …
- based on a modular core feature set and open to individual enhancements as well as to the requirements of a fast changing market and technological environments
- … including the ongoing adaptation to the fast changing market and technological environment…
- … at the same time affordable for all participating members
- scalable in view of an even broader roll-out for the other regional associations
Realization
