Overview and Context

L’Equipe is the French leading sports daily newspaper and TV specialist.
Since the very beginning, AIRWEB has been developing a comprehensive strategy on sports content. Sports and music content continue to draw a lot of traffic within the mobile Internet environment.
L’Equipe, which has always been one of the most advanced media on the Internet, has asked AIRWEB to manage its mobile Internet strategy.
As shown below, AIRWEB has developed most of l’Equipe’s mobile applications, web browsers… but also messaging and specific event mobile broadcasting.

Realization

Overview and Context

Leroy Merlin is a French worldwide home-improvement and gardening retailer.
Its business is centered around 6 main sectors (DIY, building, gardening, sanitary equipment, renewable energy and interior decoration).

Solution provided by AIRWEB

AIRWEB provided a browser-based mobile site to improve the brand’s visibility on Internet :
1. Interconnection with Leroy Merlin’s system to provide the whole content of the product catalog online (description, picture, ref, price…)
2. Store geolocalization
3. Emphasis on promotional products that can be managed by the client
4. Promotion advertising

Realization

Overview and Context

Based on the successful concept of Blocket.se in Sweden, Leboncoin.fr was launched in France in April 2006 as a generalist classifieds website. In fact Le bon coin represents :
- 18 million € in revenue
- Unique monthly users in Q2 2010: 10.9 million
- Page views per quarter in Q2 2010: 6.1 billion

Solution provided by AIRWEB

AIRWEB started working with Leboncoin.fr through low margins messaging services and has constantly increased the level of added value provided. As of today, AIRWEB has developed the brand’s full mobile strategy with :
- Browser-based Mobile Sites
- iPhone application

Realization

Overview and Context

SFR Réunion (SFRR) is SFR Group's subsidiary operator for the Réunion island. Like in the Caribbean, local Mobile Operators face strong competition. Mobile Operators offer local content and value-added products to differentiate their offers. AIRWEB started working with SFRR through SFR France and especially sports services with locally-oriented contents.

Solution provided by AIRWEB

Following its success in the Caribbean, AIRWEB provided the music distribution platform (Full Track Solution): duplication of the previously developed solution. In addition, AIRWEB developed the following specific solution:
- A complete remodeling of 5 mobile portals (SFR Réunion official, NRJ mobile, Mayotte, Teenagers portal,…) working with all the operating systems and environments
- Specific Web site portal: http://le-portail.sfr.re.

Added Value

Adding significant and various local content (photo, video, text) from different sources, SFRR faced difficulties to harmonize the treatment and restitution of this local content.
AIRWEB optimised the process and developed a specific interconnection platform for the mobile, Web and soon iTV distribution.

Realization

Overview and Context

Orange Caraibes (ORC) is Orange Group's subsidiary operator for Guadeloupe, Martinique and Guyane. Because of the highly competitive market, Mobile Operators have to offer value-added products on top of basic packages, especially with regards to music, which has a very important place in the local culture. AIRWEB started working with ORC through Orange France and especially via the offer of sports services.

Solution provided by AIRWEB

ORC launched a specific portal, along with Orange World, dedicated to local services (music, sports, news, ringtones…). AIRWEB developed the following specific solutions:
- Portal and billing system interconnection
- Music (full track) distribution platform with DRM management and the possibility to recover the tracks in case of network problem while download (iTunes like features): Full Track Solution
- iPhone applications

Added Value

AIRWEB developed a specific billing system interconnecting ORC and Orange World’s billing system. This solution is now used as ORC’s unique mobile billing system.

Realization

Overview and Context

In Germany, there are more than 260 local daily newspapers across the country. Regional publishers are in a good position to fully exploit the mobile opportunities with:
- Exclusive content in the relevant area of coverage
- Strong brands

Solution provided by AIRWEB

Following this analysis and its existing strong relationships with various German regional publishing groups, AIRWEB has entered in an agreement with VSZV (Association of Southwestern Newspaper Publishers) to propose a common basic solution for mobile activities to all its members:
- designed for the specific needs of regional publishers, by regional publishers …
- based on a modular core feature set and open to individual enhancements as well as to the requirements of a fast changing market and technological environments
- … including the ongoing adaptation to the fast changing market and technological environment…
- … at the same time affordable for all participating members - scalable in view of an even broader roll-out for the other regional associations

Realization